Privacy Policy

Effective Date: September 5, 2026
Last Updated: September 5, 2026

Life In Check (“Life In Check,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we may collect, how we use it, when we may disclose it, the choices available to you, and how to contact us about your information.

This policy applies to information collected through lifeincheck.online, our scheduling and enrollment systems, email and text communications, online lessons and related services, and other interactions with Life In Check.

1. Information We Collect

We may collect information you provide directly to us, including:

Your name
Email address
Telephone number
Mailing or billing information
Appointment and scheduling information
Information you provide when contacting us, scheduling a call, enrolling in services, completing forms, or communicating with us
Information about your child that you choose to provide, such as their first name, age or age range, chess experience, interests, learning needs, and other information relevant to determining whether Life In Check is a good fit
Information related to your participation in Life In Check programs or services
Feedback, testimonials, photographs, or other materials you voluntarily provide

If we accept online payments, payment information may be processed by third-party payment providers. Their handling of payment information is governed by their own privacy practices.

We may also automatically collect certain technical information when you use our website or online services, including:

Internet Protocol (IP) address
Browser and device type
Operating system
Pages viewed and actions taken on our website
Referring and exit pages
Approximate location derived from IP address
Cookies, pixels, advertising identifiers, and similar technologies where used

2. How We Use Information

We may use the information we collect to:

Respond to questions and inquiries
Schedule, confirm, remind you about, reschedule, or follow up on appointments
Determine whether Life In Check is a good fit for your child
Evaluate a child’s existing chess foundation when appropriate
Enroll and provide students with Life In Check services
Communicate with parents or guardians regarding lessons, schedules, progress, services, or account matters
Maintain customer and prospective-customer records in our customer relationship management system
Process transactions and maintain business records
Provide customer support
Improve our website, instruction, services, marketing, and customer experience
Analyze website traffic, advertising performance, and how people interact with our content
Prevent fraud, misuse, security problems, or other harmful activity
Comply with legal obligations and protect our rights
Send educational, informational, promotional, and marketing communications as described below

We may also use information for other purposes that are disclosed to you when the information is collected or for which you give us permission.

3. Email and Text Communications

Life In Check may communicate with you by email and, when you provide a mobile telephone number, by text message.

Appointment and Service Communications

We may send communications concerning an interaction you initiated with Life In Check, including:

Appointment confirmations
Appointment reminders
Rescheduling or cancellation information
Information necessary to participate in a scheduled call or lesson
Enrollment and service information
Follow-up regarding an inquiry
Customer-service communications

Marketing Communications

If you elect to receive marketing communications, we may send you:

Educational content
Chess and child-development related information
Life In Check news and announcements
Information about programs and services
Special offers and promotions
Invitations and other marketing messages

Where consent is required by law, we will obtain it before sending marketing text messages or other communications requiring consent.

Consent to receive marketing text messages is not a condition of purchasing Life In Check services.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP or using another available opt-out method. You may unsubscribe from marketing emails by using the unsubscribe link provided in those emails.

Opting out of marketing communications does not prevent us from sending communications necessary to complete or administer a transaction, appointment, service, or other relationship you have requested.

Commercial emails from Life In Check will include the disclosures and opt-out mechanisms required by applicable law.

4. Information About Children

Life In Check provides chess instruction to children, but our website, scheduling system, purchasing process, and marketing are intended primarily for parents and legal guardians.

Parents and guardians may voluntarily provide information about their children so that we can evaluate fit, determine an appropriate starting point, provide instruction, and administer our services.

We do not knowingly ask a child under 13 to submit personal information directly through our website without the involvement or consent of a parent or legal guardian.

If a Life In Check online feature or service directly collects personal information from a child under 13 in circumstances covered by the Children’s Online Privacy Protection Act (“COPPA”), we will provide the required notice to the parent or guardian and obtain verifiable parental consent before collecting, using, or disclosing that information, except where an exception provided by law applies.

Parents or guardians may contact us to ask about personal information we maintain concerning their child and, where applicable, request that it be reviewed, corrected, deleted, or no longer collected or used.

Information concerning children will be retained only for as long as reasonably necessary for the purposes for which it was collected, subject to legitimate legal, safety, and business requirements.

Federal COPPA rules place parents in control of online collection of personal information from children under 13 and impose notice, consent, security, and retention requirements on covered operators.

5. Cookies, Analytics, and Advertising Technologies

Life In Check may use cookies and similar technologies to:

Make our website function properly
Remember preferences
Understand website traffic and usage
Measure the effectiveness of advertising and marketing campaigns
Improve our website and services
Help us understand how visitors find and interact with Life In Check
Where enabled, assist in delivering relevant advertising

We may work with analytics, advertising, social-media, and technology providers that collect or receive information about your device or activity through cookies, pixels, tags, or similar technologies.

Depending on the technologies used and the law applicable to you, certain disclosures to advertising or analytics providers may be considered a “sale,” “sharing,” or similar regulated disclosure even when no money changes hands.

Life In Check does not sell personal information for money.

Where applicable law provides a right to opt out of certain advertising-related uses or disclosures, we will provide a method to exercise that right.

6. Do Not Track and Privacy Preference Signals

Some web browsers allow users to send a “Do Not Track” signal.

Because there is no universally adopted standard governing traditional Do Not Track signals, our website may not respond to those signals.

Where applicable law requires us to recognize legally valid browser-based opt-out preference signals or similar mechanisms, we will honor them as required.

California law requires commercial websites collecting personal information from California consumers to disclose how they respond to Do Not Track signals and whether third parties may collect information across websites or over time.

7. How We Disclose Information

We may disclose information to companies and individuals that help us operate Life In Check, including providers of:

Website hosting and infrastructure
Customer relationship management systems
Appointment scheduling
Email delivery
Text messaging
Video conferencing and online instruction
Payment processing
Data storage
Analytics
Advertising and marketing services
Professional, accounting, legal, or technical services

These providers may receive information only as reasonably necessary to perform services for us, subject to applicable contractual and legal obligations.

We may also disclose information:

When required by law, subpoena, court order, or lawful governmental request
When reasonably necessary to protect the rights, safety, property, or security of Life In Check, our students, families, or others
In connection with a merger, acquisition, financing, sale, restructuring, or transfer of all or part of the business
At your direction or with your consent

8. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide requested services
Maintain appropriate customer and business records
Fulfill the purposes described in this policy
Resolve disputes
Enforce agreements
Meet legal, accounting, tax, fraud-prevention, and security requirements

Different types of information may be retained for different periods.

We do not intend to retain personal information indefinitely when there is no legitimate reason to do so.

Personal information collected online from children, where COPPA applies, will be retained only as long as reasonably necessary for the specific purpose or purposes for which it was collected and then securely deleted or de-identified as appropriate.

9. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

No method of transmission or electronic storage can be guaranteed to be completely secure, however. We therefore cannot guarantee absolute security.

10. Your Choices and Privacy Requests

You may contact Life In Check to request that we:

Update or correct information about you
Provide information about personal information we maintain about you
Delete information where appropriate
Stop sending marketing email
Stop sending marketing text messages
Address another privacy-related concern

Certain information may need to be retained where required or permitted by law or where reasonably necessary to administer an existing transaction, resolve a dispute, protect legal rights, or meet legitimate recordkeeping obligations.

Depending on where you reside and which privacy laws apply to Life In Check, you may have additional rights concerning access, correction, deletion, portability, use, or disclosure of personal information.

California requires commercial websites that collect personally identifiable information from California consumers to conspicuously post a privacy policy identifying categories collected and categories of third parties with whom information may be shared.

11. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, platforms, or services.

Life In Check does not control the privacy practices of those third parties. Their collection and use of information is governed by their own privacy policies and terms.

12. Changes to This Privacy Policy

We may update this Privacy Policy as Life In Check evolves, our technology or practices change, or legal requirements change.

The current version will always display its effective or last-updated date.

If we make a material change affecting how previously collected personal information is used, we will provide notice or obtain additional consent when required by applicable law.

We recommend reviewing this Privacy Policy periodically.